Wikkipedia defines it as:
“What is perceived as a second generation of web development and web design. It is characterised as facilitating communication, information sharing, interoperability, and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted services, and web applications. Examples include social-networking sites, video-sharing sites, wikis, blogs and folksonomies.”
Does this actually mean anything at all, or is your website 1.0 and you *need* to get it updated?!
Websites can become out of date very quickly, and it is important that it is constantly updated. Otherwise – why should people come back?
However – is it vital that you are “2.0″ complient?
I personally don’t think so – but there are many advantages.
Blogging, Linked In, Twitter and Facebook all provide links into your site, and drive “traffic” to you. Your site will get noticed and used a lot more. A website must also look good – if it doesn’t – then why should people buy from you – it’s about image and professionalism – giving people a reason to use you rather than another site. (Although price often has a bearing!)
I guess the real question is what is 3.0 going to give us?!